viernes, 14 de diciembre de 2012

lo absurdo del consumo

Photobucket ayer pasé parte de la noche en el hospital. y cada vez que estoy ahí admiro profundamente la labor social del sector sanitario. y la realidad te pega un golpe bastante fuerte. sobre lo que importa y lo que no. sobre lo que es la vida y lo que no. sobre lo que es absurdo y lo que no. y estamos en época de consumir son las fiestas y todo parece reducirse a qué comprar, que regalar, qué absurdo mayor absolutamente innecesario vas a empaquetar para los seres que quieres. y todo lo que lees se llena de anuncios. y las marcas colapsan los contenidos informativos queriendo anular lo poco que quede de sentido de realidad en un montón de luces, y comida, y más comida, y más absurdo.
lo megaabsurdo del consumo es que los humanos, oh pequeños seres frágiles y diminutos, pretenden definirse a través de las marcas,
o las marcas pretenden que el que consuma, se defina / diferencie de los demás a través de ellas-*

*sobre la validez del concepto "ser diferente" con el objetivo de "ser igual a los demás" o encontrar el sentido de pertenencia a un grupo es otro tema sobre los que el consumo construye su absurdo y lo potencia al cuadrado.

las marcas crean imágenes publicitarias que hacen al ser humano creerse, oh pequeño ser frágil y diminuto, algo más de lo que realmente es
( fuerte, perfecto, invencible, poderoso, eternamente joven, impecablemente feliz, inmortal ) en vez de la realidad , oh pequeños seres frágiles y diminutos,  que golpea brutal cuando estás en lugares como un hospital.

cada vez se me hace más imprescindible el poder abrazar la condición de ser humano como algo frágil, hermoso, débil, vulnerable, y verdadero. aprovechemos el tiempo que nos queda mientras estemos vivos.
y por favor, antes de consumir por consumir, pensar.
es muy fácil caer en la rueda del absurdo y convertirse en un factor multiplicador. 
pensemos en que al final, lo único que nos llevamos a la tumba no es nada material.
es tan sólo lo que hayamos vivido.

p.s. este texto está escrito en europa. en una de las zonas del mundo en las que el absurdo toma por completo la razón varias veces al año. por suerte quedan zonas del globo donde esta potenciación de la estupidez y el vacío en base al consumo no sigue la misma pauta que en la latitud en la que me encuentro. lamento las erratas en el uso del castellano.

lunes, 3 de diciembre de 2012

Formentera, Visual Notes

formentera is a tiny island close to ibiza that you can reach just by boat. is the perfect place to relax if you go at the end of the summer. a must while youre there is to go and have dinner at can toni, an amazing hidden restaurant in la mola. we met lots of nice people and had marvellous food. all seems to be still in the 70´s. feels like the cote d'azur but with the relaxedness of the balearic islands. you should go there. is nice!

martes, 20 de noviembre de 2012

My great grandpa´s Lugagge _Following the Roots

Photobucket This is the suitcase that my great grandpa Enrique Holt used to take with for his travels around Europe. We got it back in one of my dad´s latest travel to Argentina, where our family lives. I have a big traveller´s family, from both my mums -more italian rooted- and my dad´s -german/english/southernfrench-. This beautiful treasure still has the hotel tags and stickers that he got while staying in the diferent hotels back when travelling was a big thing. I want to go to all these hotels -at least the ones that still exist- before i die, to follow the roots of a traveller family.
 Many important things have happened in hotels in my family.
We are nomads.
These are  some of the hotels i have to go following the roots of the golden age of travel of my dad´s family :


le grand hotel of paris 
the burnier hotel in osorio , chile , which doesnt exist as a hotel anymore, but the building is still there.


  the park lane hotel in london 


the grand excelsior in sorrento, italy

domingo, 11 de noviembre de 2012

Delightful Lecture Issue 11/12 : Eliasson, Sagan, Gestalten

Photobucket "Leer es Respirar, es Devenir" , Olafur Eliasson (Total Love)

 "Unser Kosmos. Eine Reise durch das Weltall", Carl Sagan (Amazing Amazing Images and Knowledge)

"Once in a Lifetime" , Gestalten Verlag (Full Daydreaming Mood On)

miércoles, 7 de noviembre de 2012

People we love working with: Ye Rin Mok

Ye Rin is an amazing photographer based in LA with whom we love to work with. We got today the material she did for one of our assigments, an interview with the film director Davis Guggenheim at his studio in Venice. These beautiful images have made my week. Photobucket Photobucket

miércoles, 19 de septiembre de 2012

London: Cineroleum- A Petrol Station Cinema

Hi there! we´re just amazed and really really happy lately. Since the beginning of 2012 we have been working with one of our clients about the smart city concept - stay tuned since our latests project will be presented soon! -. And after confrontating ourselves with terms like kilowatts and "the grid", ac/dc and a bounch of other shinny and hitech words , we realized that we are fascinated and deeply in love with this new upcoming side of cities. Sudenly all seems to pay attention to things that really matter and to see how many great iniciatives are coming from cities all over the globe in terms of reusing their existing and not used spaces to make them something useful for the population using a more sustainable energetic aproach and arquitecture is really great. A smarter concept of city is something we deeply believe in and that from here, we´re also trying to expand! ou yeah! Lets keep it just there! Today wednesday were presenting you the Cineroleum, a nice idea that took over the first old petrol station in London to transform it into a pop up cinema. All made up with recicled materials and that looks amazing! The derelict petrol station,100 Clerkenwell Road, London, EC1M 4RJ Photobucket Photobucket Photobucket Photobucket Photobucket "This summer a derelict petrol station on Clerkenwell Road will be transformed into a hand-built cinema celebrating the extravagance and ceremony of the picture palace. Primarily constructed using donated and found materials; The Cineroleum will be an improvisation of the decadent interiors that greeted audiences during cinema's golden age. Popcorn, paper tickets, elaborate signage and flip-down seats will collectively recreate the familiar excitement of cinema-going. Enclosed by an ornate curtain strung from the forecourt roof, The Cineroleum will host screenings from sundown four nights a week. With a programme of off-beat classics that celebrate the social experience of watching the big screen, stars from Buster Keaton to Barbarella will flicker, dance and shoot their way over The Cineroleum screen. Just as the drive-ins of 1950's America brought cinema out from its enclosures and into suburbia, The Cineroleum will be a street-side cinema that is truly exposed to the city. The project has been conceived and built by a collective of young artists, designers and architects committed to the creative re-use of urban spaces. With 4,000 petrol stations currently lying derelict in the UK, this pilot project demonstrates the potential for their transformation as exciting and unusual spaces for public use." Photobucket Photobucket Photobucket

jueves, 13 de septiembre de 2012

berlin: clärchens ballhaus/ are you ready for a Tanzabend?

this is probably the most amazing place ive been in 2012 so far and is in berlin. a dance salon which wasnt destroyed by the war? opened in 1913, and then all those 19th century amaaaazinnng details. in mitte. and then with this secret mirror saal on one of the floors of the building? -right at the bottom of this post- this decadent elegance of the secret corners of berlin mitte just makes me goo mad of pleasure. if you were wondering how was berlin before and during the wars, you shouldnt miss it. of course, is a must if you like to dance tango and things like that, thats when you get the people with the floaty dresses and the high heels and the musicians start to show up and take out their contrabass and other instruments. a Tanzabend in 2012 seems to be the coolest shit ever, dont forget that The orchestra will be playing for you while you order the dry martinis and sit with your buddies in the long tables, all very 1900´s. we really really loved this amazing corner. Photobucket Photobucket Photobucket Photobucket PhotobucketPhotobucketPhotobucketPhotobucketPhotobucketPhotobucket

lunes, 3 de septiembre de 2012

Madrid: Visual Diaries/Girls Photo exhibition opening @ Watdafac Gallery+ Visual Notes

PhotobucketPhotobucket PhotobucketPhotobucketPhotobucket PhotobucketPhotobucket Photobucket The exhibition in Madrid was great. Thanks so much to Manuel Donada for giving us the chance to have the show at this amazing gallery watdafac. An amazing spot in Madrid where things are hapenning. Fué genial! ;)

martes, 14 de agosto de 2012

lunes, 13 de agosto de 2012

bliss/joseph campbell

PhotobucketPhotobucket “Follow your bliss and the universe will open doors for you where there were only walls” Joseph Campbell

viernes, 3 de agosto de 2012

people we admire: richard turley

this is the guy who has brought the economic press design to an amazing visual level with his covers and visual ideas applied to what is has been the most boring side of the press during ages. -la prensa económica que tantas veces he visto a mi padre leer en casa escuchando la radio temprano por la manana. ese color salmón y los bloques de estadística. richard turley is 34, comes from london and as the creative director of bloomsberg bussinessnewsweek mag : WE like HIS style, there4 we wait impatiently to get the mag and check out how he develops his work better and better every week that goes by. Photobucket Photobucket Photobucket

Archivo del blog